Amber Bellerjeau

 
 

 This is an exclusive portfolio to join Disney’s Product Design team. Thanks for stopping by. On this page, you’ll find a deep dive into one of my key projects featuring toy development. I’ve also included a selection of concept sketches and a few samples of my soft good projects.

Please note that this page is only accessible via the link provided in the job application, and my cover letter.

 

Project Redbug:

 
 

Midterms, one quarter prior to project:

After impulse buying a set of Hexbug Spiders and bringing them into the computer lab, my classmates became transfixed with the toys.

Because of their apparent appeal, I decided to explore how to remake them for a new market.

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The first step was to disassemble the toy and measure the contents.

Next, I began researching problem points and testing ways to address them. Some were easy.

 

Others, came down to the quality of the product’s parts.

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Information Gathered From:

  • Play Testing

  • Amazon Reviews

  • YouTube Unboxing Videos

  • Interviews with Users

  • Blogs

  • Reddit Browsing

  • Dissection

  • Product Testing

  • User Feedback

 

Ideation:

Drawing over 100 sketches, I explored different forms and themes. I thought about possible narrative tropes and sci-fi elements, but ultimately, taking my research into account, I wanted something that felt high quality.

Since I was exploring an older audience, I also explored the function of the toy including developing a game, creating light and acting as a companion to help with stress.

 

Digital Development:

Solidworks Model

Keyshot renders exploring CMF and potential marketing images.

Because of the fidelity needed for such tiny moving parts, printing proved to be a difficult step in this process. Although limited by my budget and time frame, I was able to establish scale, some articulation and proof of concept.

 

Other Sketchbook Pages:

Bonus: Gender Reveal Dog Toys:

For many families, two life changing events that resulted from 2020 were dog adoptions and “Covid Babies”. Concept in progress.

(Note about the concept: This idea is based on market correlations and not my idea of how gender should be approached)

Ultimately, I decided the designs where the “mother” toy was destroyed was too morbid, but I’ve included the designs here for the sake of showing the thought process.

 
 
 

Leatherwork Projects

I don’t normally showcase my leather projects in my portfolios, but included these to showcase my ability in accessory design and soft goods.

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Thanks for looking at my portfolio curated for Disney’s Product Design department. Feel free to explore the rest of my site, if you’d like to see more!

You can email me at: aleebellerjeau@gmail.com, or reach out through my contact page. Thanks!