Amber Bellerjeau
This is an exclusive portfolio for a toy design roll at Mattel/Fisher-Price. Thanks for stopping by. I’ve collected here the projects most applicable to the position, but feel free to browse the rest of my website if you’d like to see more.
Please note that this page is only accessible via the link provided in the job application, and my cover letter.
Project Redbug:
Revamping and rebranding an existing product for a new audience.
The problem is that adults are bored.
We” relax” and “socialize” through social media which is harmful.
Why don’t adults have access to the same fun toys, like products from Hexbug, that kids do?
Market research, product testing and brand development:
Ideation:
I developed a game concept to go with the design, but decided I didn’t have time to develop it within the time constraints.
Digital Development:
Solidworks Model
Keyshot Renders
3D Printed Model
Other Sketchbook Pages:
Chomp Speaker Design:
How to build a bluetooth speaker when you have no equipment or space.
From this
To this
I wanted to prototype a product without access to the programs, equipment or even materials I was used to. Could I create a product without the fancy facility?
After researching many different mediums, I landed on air dry clay as a cost effective, versatile and durable solution. There was very little information on using it for products, much less a speaker, so it was a lot of trial and error.
When it came time to sketch, I wanted to create a design that was as far from a box as possible. I also wanted to take full advantage of the pliable medium I was working with.
I’d created a clay set of jaws as an experiment while testing the clay, so I decided to go with teeth.
Final Design
The prototyping process was long and arduous because I was creating a product from a material no one had used for prototyping. I learned important disadvantages to the clay like it’s inability to take spray paint as well as it’s benefits like it’s reworkability and superb acoustic properties.
Bonus: Gender Reveal Dog Toys:
For many families, two life changing events that resulted from 2020 were dog adoptions and “Covid Babies”. Concept in progress.
(Note about the concept: This idea is based on market correlations and not my idea of how gender should be approached)
I didn’t expect such an unusual design to act as more than a side project, however, since finishing the prototype I’ve found some demand from it. Further development is needed.
Ultimately, I decided the designs where the “mother” toy was destroyed was too morbid, but I’ve included the designs here for the sake of showing the thought process.
Thanks for looking at my portfolio curated for Mattel/Fisher-Price. Feel free to explore the rest of my site, if you’d like to see more!
You can email me at: aleebellerjeau@gmail.com, or reach out through my contact page. Thanks!